Ryan Reynolds is more than an actor; he’s part owner of Mint Mobile, the company offering a $15 cell phone plan through T-Mobile. While that may be an attractive offer to some people, others may not find it so favorable.
Reynolds has amassed considerable wealth through investments outside his film career. He was co-owner of Aviation Gin and owns Wrexham Association Football Club as well.
Does Ryan Reynolds Own Mint Mobile?
Ryan Reynolds, best known for his role as Deadpool, boasts a net worth of $150 million. He has amassed this wealth through investments such as Aviation Gin and Mint Mobile which he owns.
After selling his gin company for $610 million in 2020, Reynolds has since turned to low-cost prepaid cell phone service with T-Mobile’s network. His Mint Mobile service offers plans starting at $15 per month on T-Mobile’s network.
Since 2015, MVNO (mobile virtual network operator) have seen rapid growth. Leveraging T-Mobile’s expansive network, these virtual operators offer unlimited talk and text at a fraction of the cost. Customers can pay for their monthly plans in 3, 6, or 12 month installments with additional savings the longer they remain on the plan.
Recently, T-Mobile CEO Mike Sievert shared a YouTube video announcing their acquisition of Mint Mobile and sister brands Ultra Mobile and Plum. Under this agreement, T-Mobile will take control of all sales, marketing, digital, and service operations associated with these brands.
T-Mobile will now own budget mobile provider Mint, as well as Ultra Mobile (a phone service for international customers) and Plum (which supplies wireless phones to carriers). The acquisition is expected to close next year and be managed by founders David Glickman and Rizwan Kassim who will remain on board after the deal.
T-Mobile hopes to leverage Mint’s success and apply it across more of their businesses. “Mint has created an incredibly successful direct-to-consumer business,” T-Mobile CEO Mike Sievert said in a statement.
“With this transaction, Mint Mobile will become part of T-Mobile’s marketing strategy.”
After selling Aviation Gin to Reynolds in 2020 for $610 million, he has earned himself a reputation as an astute investor. Additionally, he holds co-ownership of Welsh football team Wrexham AFC and estimates his net worth at $150 million.
As an actor, Reynolds is among the highest-paid in the world. His success has been achieved through both talent and hard work.
Uncertain how much the Canadian will receive from T-Mobile, but he reportedly owns between 20-25 percent of Mint Mobile – an impressive payday. His wealth from these wise investments may far outweigh any movie earnings he may receive.
Does Ryan Reynolds Own Ultra Mobile?
The actor owns a minority stake in Mint Mobile, but will he stay on as its creative director?
According to a statement released by Mint in 2019, Deadpool purchased an interest in Mint and will remain as its spokesperson.
Mint Mobile is a prepaid wireless provider that uses T-Mobile’s network. The brand boasts an impressive celebrity following due to its budget-conscious prices and marketing from Reynolds.
This deal marks yet another investment by Hollywood actor who owns a variety of companies in his portfolio. He owns Aviation Gin, an alcohol company, and runs his creative agency Maximum Effort. Additionally, he invested in online investment management firm Wealthsimple and Welsh football club Wrexham AFC; additionally, he’s a major shareholder of 1Password.
It’s unclear how much money Reynolds made from the sale of Mint, but he will likely remain in his “creative role” representing the service. In addition to being a spokesperson, Reynolds has featured in some TV ads and promoted Mint on social media channels.
He’s an advocate of the MVNO model, which allows smaller carriers to run their own networks without having to worry about some of the more challenging structural hurdles that traditional carriers would need to contend with. That is why he invested in Mint at a minority stake.
Mint’s decision is sure to boost its brand and draw in customers searching for budget-friendly phone plans. Furthermore, Mint’s $15 monthly rate shows no signs of going anywhere anytime soon.
T-Mobile’s acquisition of Sprint is expected to accelerate the expansion of the prepaid market as more carriers vie for a piece of the “uncarrier” pie. The deal allows more prepaid players to access T-Mobile’s network, potentially encouraging other companies to venture into this space as new carriers.
With more prepaid players entering the market, it’s likely that celebrities who invest in startups will continue to increase. Andreessen Horowitz has a special fund dedicated to celebrity deals, while former NFL running back Marshawn Lynch is actively marketing his MVNO Beast Mobile.
Does Ryan Reynolds Own Plum?
Dos and Don’ts
Actor Ryan Reynolds has announced plans for a major acquisition. His portfolio includes an alcohol company, password management software, and wealth management service. Recently he sold his Aviation Gin brand to Diageo for $610 million.
In 2019, Deadpool star Ryan Reynolds purchased a 25% stake in Mint Mobile, founded by fellow actor David Glickman. He plans to remain as the brand’s spokesperson and creative director.
Further, Glickman and the actor have joined forces to launch the app Mint Pay. It aims to simplify credit purchases for consumers.
Variety reports that T-Mobile plans to acquire Ka’ena Corporation, parent to Mint Mobile and Ultra Mobile. The deal could be worth up to $1.35 billion in cash and stock, depending on Ka’ena’s performance before and after the transaction.
T-Mobile announced a partnership that will enable it to expand its prepaid offerings, particularly the budget-conscious Mint Mobile. The US telecom company said it will “turbocharge” Mint’s “industry leading direct-to-consumer marketing” by drawing upon its supplier connections and distribution scale.
T-Mobile intends to invest in marketing to drive new customers to its brands’ websites. Furthermore, it will expand Mint’s marketing campaigns and enhance customer service experience.
T-Mobile also intends to deepen its relationships with key distribution partners and expand their presence across the U.S. Furthermore, T-Mobile plans on offering competitive prices and an expanded device selection to customers seeking low cost wireless products.
T-Mobile plans to continue offering the popular Mint Mobile plan – $15 USD per month – to its customers. The carrier has already released its newest version of this prepaid plan with unlimited talk, text, and data included.
T-Mobile says it will provide its customers with additional benefits, such as free music streaming and video on demand. Plus, T-Mobile will have a dedicated customer support team available 24/7.
T-Mobile plans to grow its customer base by expanding its prepaid business through B2C agents and the wholesale market. The US telecom firm anticipates these new prepaid offerings will complement its current Metro by T-Mobile and Connect by T-Mobile offerings.
Does Ryan Reynolds Own Aviation Gin?
Celebrity-backed spirits have seen a meteoric rise, from George Clooney’s Casamigos tequila to David Beckham’s Haig Club whisky and P-Diddy’s Ciroc vodka. Ryan Reynolds became the latest celeb brand owner when he sold his Aviation Gin to Diageo for $610 million in 2020.
Diageo is the world’s largest spirits company, owning brands such as Smirnoff vodka and Johnnie Walker whisky. Additionally, it owns numerous popular craft spirits brands and invests heavily in gin brands like Tanqueray.
Aviation American Gin is one of the most successful premium gins in America, according to CNBC. Distilled at House Spirits Distillery since 2006, this Portland-based spirit contains botanicals like French lavender and anise seed for a lighter juniper taste than London dry gins while being smoother and easier to drink.
Diageo’s super-premium portfolio, which includes Smirnoff vodka and JohnnieWalker Scotch Whisky, continues to expand rapidly in recent years with sales up by over 100% last year according to The Drinks Business.
Christian Krogstad and Ryan Magarian founded Aviation, which has grown by 40% annually and increased its share of gin sales in North America to more than 2%, according to Diageo. The brand boasts an impressive market share of more than 2%.
In 2018, Reynolds invested in Aviation as a minority stakeholder. The purchase proved wise, since the brand had already achieved success and was poised for even greater growth following its sale to Davos Brands in 2016.
It was only a matter of time before the booze-loving actor joined the gin game as well. He’s been an enthusiastic supporter of the brand since its inception and has seen it blossom into an international brand that now sells in 15 countries.
On Monday, Diageo revealed their acquisition of Aviation and Davos Brands for $610 million. This deal includes an initial payment of $335 million plus an additional potential payout of $275 million over 10 years based on Aviation’s performance.
