TikTok has grown to have over 850 million active users, making it a prime social media platform for brands to advertise their products. But achieving viral status on TikTok requires more than simply posting content.
One way to increase views and engagement on TikTok is by creating content that fits a trending theme. Trending videos on the platform have the potential of reaching thousands of users, giving your video increased exposure.
1. Use the right hashtags
When it comes to success on tiktok, using the correct hashtags is key. They provide an effortless way for viewers to view your video and build a community of followers who will watch whatever you post. But using hashtags correctly can be tricky.
First, determine the ideal hashtags for your brand. These should align with your strategy and target the most pertinent audience.
Use a combination of popular and niche hashtags to get your content noticed. However, be wary not to overuse any one hashtag as this could lead to misinterpretation and reduced engagement.
Another essential tip is to identify hashtags that are trending on TikTok. Check out the Explore page to see what’s currently popular and search for relevant hashtags related to your industry or theme.
Once you’ve identified the most popular hashtags, try to incorporate them into your video. Doing so will increase your chances of being discovered by other viewers.
If you don’t want to use a popular hashtag, create your own custom TikTok hashtag. Not only will this make it easier for people to locate you and discover your content, but having your own unique tag also increases visibility for others.
Create a branded hashtag by starting a challenge or competition on TikTok. By starting such an initiative, users will be encouraged to post creative content and tag it with your custom hashtag.
To maximize the impact of your branded hashtag, it’s wise to share it on other social media platforms like Instagram. Doing so will boost your visibility and allow your brand to reach new potential customers.
Utilizing both pre-existing and branded TikTok hashtags can be an effective way to expand your reach on the platform. Spend some time checking out your top followers’ videos to see which tags they’re utilizing.
TikTok’s algorithm is capable of picking up on these hashtags, allowing your video to stand out from others. You don’t even have to include them in the caption – use them wherever you like!
2. Make your video stand out
TikTok is an ideal platform for content creators, small businesses, brands and influencers to reach new audiences and boost their social media performance. However, the platform is becoming more competitive; if you want your video content to stand out in the crowd on TikTok, here’s some advice on creating videos that will stand out from the rest.
Videos must engage viewers, convey a message and prompt them to take action in a short amount of time. That’s why creating short and crisp videos is essential for keeping viewers engaged until the end and increasing profile engagement.
Make your videos stand out with the best video editing techniques to add captivating visuals and music. These may include adding transitions between clips, trimming the duration of each clip, using effects and including text captions.
For budding filmmakers, investing in a camera that captures high-quality video is highly recommended. Doing so will enable you to edit and upload your clips with greater professionalism.
One of the best ways to spruce up your TikTok videos is by adding creative effects. These could include voiceover, freeze frame or other visual elements that will bring life and give the video that extra push it needs.
Add some flair to your TikTok video by using filters. These are similar to what Instagram Stories users use, and they can spruce up the presentation while drawing attention to it.
Text overlays can also be added to your videos as a way to provide commentary and make it simpler for viewers to comprehend what you’re discussing.
TikTok videos often include current events and milestones from popular culture. This is an excellent chance for you to express your opinion about these moments and why they matter so much to you.
For added impact, incorporate dialogue reenactments and lip-syncing to popular sounds into your videos. This is an effective way to incorporate trending topics into your media and will help boost your TikTok video’s performance on the platform.
3. Create a catchy title
A catchy title is essential for any social media star. Tiktok, in particular, is a popular destination among millennials and teens alike – so having an engaging name or handle will get your video noticed by the right people at the right time. There are many ways to make your Tiktok name memorable; one of which is selecting an engaging username along with a memorable avatar – and you don’t even have to be part of an advertising agency to pull this off!
4. Make it easy to share
Tiktok is one of the best platforms for businesses and brands to gain massive exposure, grow their followings, and make money online. However, with so much competition on this platform it can be challenging to make your content stand out and be noticed.
To achieve success on TikTok, create engaging videos that attract users and motivate them to share them with their friends. To do this, craft original content that resonates with your target audience, make your video stand out, and utilize relevant hashtags.
Posting your TikTok videos frequently is essential for expanding your business and increasing engagement. Many successful TikTokkers post multiple times a day, often seeing great results from this strategy.
Trending hashtags and sounds can also help you draw in your target audience. This is particularly beneficial if you’re a brand, as audiences want to see relevant content from their favorite brands.
Another way to make your TikTok video more captivating is by adding text. Use bold, contrasting fonts or add words that draw attention away from the background. For even greater impact, add a voiceover for added authenticity.
Utilizing hashtags and captions are essential for getting your TikTok video noticed by the algorithm. These tags and descriptions tell the algorithm that your content pertains to a certain subject, helping it identify your video and link it with similar videos.
It’s essential to stay ahead of TikTok trends, in order to take advantage of what’s hot. Thousands of challenges and sounds go viral every day, so staying informed will boost your chances of being noticed by the community.
Finally, remember TikTok is a social media platform, so make it easy for your followers to share your videos. This can be accomplished by creating an attractive landing page with plenty of links to products and services or giving them the option to post directly onto their own social media accounts.
