CEO of Google, Inc., Eric Schmidt said the company plans to make its Web TV services available to global consumers sometime next year.
The service will be launched for American consumers this fall through an agreement between Google and Sony Corp.
Google’s attempts to reach beyond the Web and the Search Engine market is nothing new. With the creation of the Android mobile operating system and Google TV leading the charge. Offering services to users on new devices may help the company lessen its dependence on search advertising, which accounts for the bulk of its revenue.
Google’s software for television will work with Intel Corp. chips in products by Sony and Logitech International SA. The service will include video-on-demand products from Amazon.com Inc., Netflix Inc. and Hulu, a video site partly owned by Walt Disney Co..
“There are no plans to monetize Google Web TV,” Brittany Bohnet, a product marketing representative at Google, said today. Google will continue to make money from advertising that appears in the browser, as is the case when consumers use the search engine on a computer or mobile phone. It will not charge manufacturers to use the software for Google Web TV, nor will it charge content providers that make their material available.
“Google TV pulls together a list of results from your TV line-up and free stuff on the Web, and additional on-demand video from for instance Amazon, on demand,” Bohnet said. Some content will be free and some will generate a charge, she said.
Of the 60,000 applications that are available for mobile phones running on the Android operating system, “thousands” will work on TV, she said. There will be applications designed specifically for television use.
Google has declined 25 percent in Nasdaq trading in New York this year. The stock fell 0.8 percent to $466.41 a share as of 10:55 a.m. New York time.
Privacy Concerns
At the Berlin conference, Schmidt addressed the company’s plans to take photos of homes and streets in Germany, which has met with resistance.
“We end up in the middle of these debates: about privacy, about Street View,” Schmidt said. “The debate is healthy. We encounter this scrutiny and we participate and accept it very much,” the CEO said.
German citizens will benefit from Street View, he said. “It’s a powerful product from an end-user perspective.”
Ilse Aigner, the country’s minister for consumer protection, in August asked the company to do more to weigh requests from citizens wishing to have their homes blocked from the service.
Regulators in the U.S., Spain, France Italy, and the Czech Republic have probed the company for details around Google Street View. Google said in May that it inadvertently collected information from open wireless networks.
Schmidt said he was “quite angry” about the collection of information and said it was “one engineer that did that.”
“Once we detected it, we knew it wasn’t authorized, we had an internal review and we notified the authorities,” he said.
Source: Bloomberg
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